The Veggieburger McDonalds ad specifically targets meat loving audiences, based on the German language it is written in. Additionally the words “Jetzt neu: Der Veggieburger” conveyed two messages. First the words “Jetzt neu” mean “Now the New” implies renewed opportunity for a healthy lifestyle. Second, “Der Veggieburger.” tell the audience that McDonald's Veggieburger is the only Veggieburger worth buying.
Summary:
The Veggieburger McDonalds ad focuses on promoting a new and healthier lifestyle for Germans.
Quote:
“Jetzt neu: Der Veggieburger.”
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