Summary Rubin

In Melissa Rubin’s paper Advertisements R Us, published in 2013, she analyzes a Coca-Cola ad. I found two main points that had a significant role in the paper. In the first, she stated that specifics about a society can be realized when we look at the characteristics of a business’s ad, characteristics they have chosen specifically to effect a specific audience. One important reason why she would use this theme in her analysis is well known by any company. The reason why companies create ads is so that they can sell their products. Therefore, every company has to think about their audience and the trends of society before they will be able to produce an effective ad.

                The second main idea presented in her paper is that the ads of a society can add to and even create its characteristics. It is true that trends are set by what is sold. The details of the ad will determine and correspond to what is relevant to the time. Ads bend to recent historical events, social regularities and, after doing do will add a small idea into the mix. A fun, creative, and exciting touch is what gets things to sell. Ads will do their best to make their product look beneficial and therefore shape society as people buy it.