Ethos is found in the point that it can happen to anyone. When the friend explains it, having firsthand experience is eye opening. Videos of the girls as small children shows their innocence and shows that their parents are just as caring as anyone else’s. It applies a reality check and offers that it can happen to anyone at any time no matter how hard you try to protect your kids.
Verbally they appeal to people’s emotions. Each story pulls a different string. It does this through firsthand stories, demonstrating its use of pathos and ethos.
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