"Yes, We Can" Pg 69

"The medium of the “Yes, We Can” video truly boosted their argument. The voice-overs created the illusion that the featured singers agreed with Barack Obama’s statement to the point that it was like they were arguing it themselves. Connecting to that thought, the presence of the popular singers was influential because people love music. Our culture is full of it. Music is a way of communicating feelings intensely, and with more force and with more imagery than normal everyday conversation can provide, as done in this video. Visuals are also the means that flip the light switch. In cartoons, the lightbulb is symbolic of an idea, or a realization. The bolded, and capitalized words in this video act the same way, pulling people in and offering them the qualities in life that they desire. One of the words applied to these characteristics is the word, “change.” Change can often be thought of as daunting, demeaning, and difficult. The way this video puts the image of an upright, calm, and confidence filled singer next to this intensified word brings hope, one of the other presented words, to the viewers heart. Lastly the final fragment turns from the word, “hope” to the word, “vote”. This tells the audience that they can have hope in their country, themselves and their government if they vote for Barak Obama, promoting the election to smile on the candidate, convincing the audience that he is definitely the one for the job.